Major Changes Under New Ownership: Marina Bay City Rebranded as Nesara Bay City, Lombok
By Jamie Mcintyre
A new chapter has officially begun on Lombok’s southern coastline following the acquisition of Marina Bay City by Lux Property. Under new ownership and management, the project is undergoing a complete transformation—starting with a new name, a new master plan, and a fundamentally different vision.
The development will now be known as Nesara Bay City, reflecting a decisive break from the past and a move toward a more grounded, environmentally integrated mini-city designed specifically for Lombok.
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Out With the Old: Mega-City Ambitions Scrapped
Under previous management, Marina Bay City was marketed as a Dubai-style coastal metropolis, featuring dense urban zoning and proposed 30-storey towers.
That vision has now been formally abandoned.
Lux Property has confirmed that:
•High-rise towers are removed from the master plan
•30-storey buildings will not proceed
•Large-scale, artificial city concepts are no longer part of the project
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In With the New: A Nature-Integrated Mini-City
Nesara Bay City is being re-envisioned as a low-rise, low-density coastal mini-city that blends naturally into Lombok’s landscape rather than dominating it.
The new direction prioritises:
•Architecture that follows the land, not flattens it
•Village-style precincts instead of tower blocks
•Extensive green corridors and open space
•Walkability and human-scale design
•A strong connection to Indonesian culture and coastal ecology
Rather than replicating Middle Eastern mega-developments, Nesara is designed to feel authentically Lombok.
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A Clean Reset Under New Ownership
Lux Property has made it clear that Nesara Bay City is a reset, not a continuation.
Removed from the new vision:
•Dubai-inspired skyline concepts
•Oversized commercial zones
•High-density residential towers
•Urban planning misaligned with Lombok’s infrastructure and environment
In their place is a long-term, sustainable master plan focused on livability, environmental balance, and responsible development.
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New Brand, New Official Website
As part of the rebrand, all official communications and project updates will be issued under a new digital identity.
The official website will be:
http://nesarabaycity.com
This will be the sole authoritative source for:
•Updated master plans
•Development staging
•Design philosophy
•Official announcements from Lux Property
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The Road Ahead
With new ownership, a new name, and a completely redefined master plan, Nesara Bay City represents a significant shift in Lombok’s development narrative.
By rejecting unsuitable high-rise urbanism and embracing a nature-first approach, Lux Property is positioning Nesara as a future-proof coastal mini-city—one that aligns with Lombok’s environment, culture, and long-term growth.
Further announcements and design releases are expected via http://nesarabaycity.com in the coming months.
Original source: https://x.com/jamiemcintyre21/status/2011942517970026779
