Chocolate maker Cadbury’s decision to reduce size of their iconic Cherry Ripe chocolate bar from 52 gram to 44gram, a 15% downsizing is to conform with recommended government healthy food partnership, chocolate targets.
Cadbury has introduced the resized Cherry Ripe to retailers. Cairns News discovered major supermarkets intend to retain the $2.50 price of the 52 gram original bar for the 44gm chocolate bar. A reason for the downsizing was to manage portion size. For those looking after their own healthy portions, bulk packs are still available or maybe a hand full of 44gm bars will do the job.
This screen shot of Woolworths pricing is similar to that of Coles supermarket.
Mondelez International Inc own Cadbury. Its headquarters are located in Chicago with 91,000 staff world wide and revenue of $31 billion in 2022. It is uncertain how a 5gm reduction to the Australian Cherry Ripe bar will effect the company’s bottom line in 2024, but we will keep an eye on any sudden boardroom extravagance.
History:
The Cherry Ripe bar was introduced in 1924 by MacRobertson Chocolates (later to be taken over by Cadbury in 1967) and is uniquely Australian. It’s a chewy combination of cherries, coconut and dark chocolate and is Australia’s oldest chocolate bar. The packaging continued to carry the MacRobertson brand until 2002 when it was changed to display the Cadbury logo.
