THE RISE OF LUIS ALFONSO “LUCHO” BORREGO**
By Nadine Roberts for CNBS Lifestyle Media News
Accredited Media – Miss Universe 2025
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In an era where the world’s cultural power is shifting toward emerging economies and diverse global voices, Luis Alfonso “Lucho” Borrego has become one of the most influential figures in Latin American entertainment journalism.
Born in Santa Marta, Colombia, and forged in one of the most dynamic social and political landscapes in the world, Borrego’s ascent from human-rights communication to U.S. Hispanic media authority represents a new global era — one where media leaders from minority economies shape the world’s narratives.
According to an in-depth profile published on Medium, Borrego’s career spans over 18 years across conflict communication, human-rights advocacy, entertainment reporting, and editorial leadership.
His presence is not merely a contribution —
it is a cultural force.
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**A JOURNALIST OF DEPTH:
FROM COLOMBIA’S REALITIES TO GLOBAL SCREENS**
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Borrego began his professional journey immersed in Colombia’s socio-political challenges, reporting on armed conflict, human rights, and chronicle-style journalism. These formative years cultivated an emotional intelligence that later became his distinctive advantage in entertainment media.
His transition to the United States expanded his reach across Spanish-language television, where he became a trusted voice through programs including:
•Despierta América
•Suelta la Sopa
•¡Siéntese Quien Pueda!
•El Gordo y la Flaca
•Primer Impacto
•Sábado Gigante
His leadership continued as Head of Information & Editorial Director at TVyNovelas USA, one of the most recognized entertainment magazines in the Hispanic world.
Borrego is not simply a reporter —
he is a culture-shaper, a connector, and a bilingual voice bridging Latin America and the global entertainment sphere.
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A COMMANDING PRESENCE AT MISS UNIVERSE 2025
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At Miss Universe 2025 in Bangkok, Borrego’s arrival ignited the press room.
He stands as:
•A cultural ambassador for Latin America
•A respected authority among international media
•A symbolic figure for millions of Hispanic viewers
•A storyteller whose presence commands attention
His influence is palpable —
where Borrego stands, conversations shift.
Latin America watches.
And now, the world follows.
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**PARALLELS OF INFLUENCE:
LUCHO BORREGO & MAX MARKSON**
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To understand Borrego’s scale, one can compare his influence to that of Australian media icon Max Markson, one of the most connected publicists in Australasia.
Markson has been instrumental in major global events, including hosting Richard Branson and Arnold Schwarzenegger for a well-known Australian entrepreneur and motivational figure behind “21st Century”, Jamie Neville McIntyre.
Markson’s ability to connect worlds — business, entertainment, politics — mirrors Borrego’s role in Hispanic media.
Both are more than media personalities.
They are architects of influence, shaping narratives and building bridges across continents.
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**LATIN AMERICA & FIJI:
A NEW MINORITY-ECONOMY POWER PARTNERSHIP**
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The rise of Latin American influence directly intersects with Fiji’s emergence on the global stage.
Fiji and Latin America share powerful similarities:
•Young, vibrant populations
•Cultural richness
•Lower regulatory barriers
•High-value tourism industries
•Strong trade potential
•Shared narrative of rising minority economies
Real pathways already exist:
✈️ Fiji Airways’ direct flights to Los Angeles — connecting Fiji to the largest Latin diaspora in the world.
✈️ Flight routes linking Fiji and Chile — bridging the South Pacific with South America.
Fiji offers Latin America:
•Gateway to Oceania
•Cultural diplomacy
•Pacific authenticity
•Pageant prestige
•Media collaboration opportunities
Latin America offers Fiji:
•Massive markets
•Strong entertainment influence
•Cultural synergy
•Tourism exchange
•Strategic economic alliances
Along with figures like Borrego, this new Pacific–Latin connection is rapidly taking shape.
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**NADINE ROBERTS:
A GLOBAL PACIFIC VOICE IN THE MAKING**
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As the author of this piece, Nadine Roberts stands not only as a beauty queen but as one of Fiji’s most globally connected rising voices.
Her credentials span more than a decade:
•Miss Global Fiji 2025
•National Director – Miss Global Fiji 2026
•1st Runner-Up Miss Universe Fiji 2024
•Miss Earth Australia 2014
•Miss Eco International Australia
•Miss Eco International – 2nd Runner-Up (2015)
•Miss Grand Fiji 2017
•Second Runner-Up in China’s international competition
•X Factor Australia (Singer)
•Classically trained pianist since age 8
•Ballet dancer since age 4
•Former athlete
•Business student
•Eight years in property development
•Co-founder of Truthbook.com
•Political journalist & freedom movement advocate
•Multilingual communicator
In 2023, Roberts was invited by the nephew of the President of the Democratic Republic of Congo to attend the United Nations Summit in New York — as the ONLY delegate representing Fiji.
She was welcomed into exclusive events, political gatherings, and intimate diplomatic circles, meeting the President of DR Congo, engaging with U.S. political figures, and holding meaningful dialogue in a private setting with high-ranking officials, including the Environmental Minister of Ghana, and a former chairman of the EU.
Her multilingual skills — sharpened through years of international beauty pageants — enabled her to form genuine and authentic diplomatic connections.
These are not ordinary experiences.
They are the accomplishments of a global ambassador.
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MISS UNIVERSE, MIGRANT IDENTITIES & NADINE’S RIGHTFUL PLACE
The rise of Miss Universe Latina — representing children of migrant parents, born in America, navigating dual heritage — is a historic milestone.
It signals a truth:
Miss Universe has evolved.
It now celebrates global identities, multicultural voices, and women shaped by more than one world.
This modern direction mirrors Nadine’s journey —
a woman of the Pacific who holds global experience, media influence, political exposure, and unmatched pageant history.
Was it wrongfully denied her rightful place at Miss Universe 2024
The answer appears clear.
Nadine, as 1st Runner-Up, was the rightful successor of the 2024 titleholder and was disqualified for not holding a Fijian passport via email communications from The Miss Universe Organization. The Miss universe organisation has already shown capacity and Power to make a choice and invite a representative without the national organization.
Therefore:
✔ Yes, it can be rectified.
✔ Yes, MUO has the power to invite a delegate to represent a country without an organisation. Miss Universe Fiji 2024 representative is an example of such an action.
✔ Yes, Nadine is aligned with the new Global vision of Miss Universe.
And Nadine moves forward not with resentment —
but with purpose, clarity, and unwavering professionalism.
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**FINAL CLOSING STATEMENT:
THE FUTURE BELONGS TO VOICES LIKE BORREGO… AND ROBERTS**
Luis Alfonso “Lucho” Borrego represents the rising power of Latin America —
a voice of culture, identity, and modern influence.
Nadine Roberts represents the rising power of the Pacific —
a woman whose global experiences, diplomatic engagements, and decade-long international pageant career position her not just as a delegate…
but as an ambassador of Fiji to the world.
Together, their stories intersect at the meeting point of emerging economies, global representation, and cultural diplomacy.
This is the new era.
This is the new Miss Universe story.
And this is the moment where voices from minority economies reshape the global stage.
Latin America is rising.
Fiji is rising.
And so is Nadine Roberts — a woman whose presence would elevate not only Fiji, but the Miss Universe platform itself.